An interesting marketing concept is catching on: why don’t we feature 80’s pop stars singing lines from their 80’s hits in 2015 commercials. Hm….it could work. After all, the people we are targeting grew up listening to this music so why not?
That’s why you’re seeing the band Europe singing “The Final Countdown” in a Geico commercial as an office worker patiently waits for his burrito to finish cooking in the microwave (get it–the final countdown)? Then there is Rick Astley jumping out of a cake belting “Never Gonna Give You Up” at the tail end of a cell phone provider commercial. Bank of America has Billy Idol representing them with their “more, more, more” campaign.
I’m not sure these commercial spots are going to do the trick in enticing my generation to “drink the Kool-Aid” as consumers, but at least I can say they are entertaining.